HomeCourt x NikeBasketball -- Come Out of Nowhere
NikeBasketball’s Campaign for the 2016-2017 focused on the unpredictability of the NBA season, especially after LeBron James, Kyrie Irving, and the Cleveland Cavaliers made history by overcoming a 3-1 deficit to win the first championship in Franchise History.
The only certainty every season is that players and teams you least expected will make a name for themselves.
Nike basketball featured some of their top prospects with the highest probability of coming out of nowhere - Demar Derozen, CJ McCollum, Aaron Gordon, Anthony Karl Towns, and Devin Booker.
HomeCourt Advantage was honored to provide two professional regulation courts and four basketball goals for their digital brand shoot in Las Vegas.
Check out the campaign videos below: